Comments on: What is the best way to track the return visitors from a Google adwords or other PPC campaign? http://www.qpgr.com/archives/298 Tue, 08 Dec 2009 12:47:31 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: strayinma http://www.qpgr.com/archives/298/comment-page-1#comment-187 strayinma Tue, 10 Mar 2009 15:40:42 +0000 http://www.qpgr.com/archives/298#comment-187 The system that measure's a user's lifetime value is only as good as the data that can be captured. If you have the technology to store cookies on your user's machines, store a cookie that expires after a long period of time (60-90 days) with the original source of the user and a number value that you can increment to count the number of return sessions by that user. Check for the cookie values on page load, increment the count for the number of visits. Pass these values through to your checkout/thankyou page to find the total revenue that single user has generated. The system that measure's a user's lifetime value is only as good as the data that can be captured.

If you have the technology to store cookies on your user's machines, store a cookie that expires after a long period of time (60-90 days) with the original source of the user and a number value that you can increment to count the number of return sessions by that user.

Check for the cookie values on page load, increment the count for the number of visits. Pass these values through to your checkout/thankyou page to find the total revenue that single user has generated.

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