Dave Pasternack hates SEO, why is that?
April 18, 2009 by admin
Filed under Article marketing
I keep reading that Dave Pasternack hates SEO, or search engine optimization. My company is looking to hire someone for this type of work but on a news article he states that it is useless and any one can do it. That I should just sign up an account with something called Google Adwords or Yahoo Search Marketing. Everytime I search around to see who Dave Pasternack is I keep coming across sites that talk about cakes and chefs.
I have experience with SEO work.
Signing up for Google adwords and Yahoo search marketing can help you generate visitors to your site but that is not enough for SEO.
1) It does not guarantee that the person coming in will provide revenue to your site.
This work, whether anyone can do it or not – doesn't matter. It's a full-time job (maybe more depending on the site)
2) Someone does have to monitor which ads are being chosen and which are not.
3) Someone has to know the value of the chosen ads.
4) This same person has to be able to adjust the ads regularly to optimize profit for the site.
5) Neither approach will get you a high rank in regards to SEO. (There may be benefit towards SEO – but it's not the sole answer)
6) SEO requires work of the person monitoring the ads in coordination with the developer of the site for success.
7) Success doesn't always mean profit. I have seen a site draw in 2000 new visitors a month, and not make a sale. I've worked with other sites that spend $20,000/month but their site sells $60,000+ due to these ads.
If you have questions feel free to email me: irishtek@yahoo.com