Dave Pasternack hates SEO, why is that?

I keep reading that Dave Pasternack hates SEO, or search engine optimization. My company is looking to hire someone for this type of work but on a news article he states that it is useless and any one can do it. That I should just sign up an account with something called Google Adwords or Yahoo Search Marketing. Everytime I search around to see who Dave Pasternack is I keep coming across sites that talk about cakes and chefs.

How do I get paid with google adwords? How does that system work?

I've gotten no information regarding end-user benefits as far as generating revenue from adwords is concerned. It seems like, only Google is profiting. I'd like to know, How ''I'' end up making the money using Adwords. A succinct answer is preferable. Thank You

Is there a way to find out if a company uses Google Adwords?

I would like to know if a particular company uses Google Adwords – I am researching their ads. Is there some kind of directory for Google Adwords users?

How do I customize Ads on Google Adwords per key word?

I have 100 keywords on Google Adwords in one campaign & adgroup. All the Ads read the same thing, how can I customize each ad to reflect the individual keyword?

How can Yahoo Search Marketing compete with Google Adwords in PPC Advertising, effectively?…?

What are the reasons why Yahoo, despite its initial headstart (Go2.com, Overture, etc.) over Google in PPC advertising, is not anywhere close to Google Adwords in either market share for itself, or gain 'win-win relationship image' in terms of customer perception?

Can Yahoo do anything to bridge the gap, and even overtake Google in PPC advertising? How?
This is just to clarify based on the first response below. I'm not sure if it is purely a matter of personal preference.

Advertising is a business market, where only results would count, unlike consumer markets. When it comes to money making, the market is very efficient and ruthless.

Besides, advertisers don't have to choose one of them over the other, as they could use both, if both would produce results for them.

Are there specific features and benefits of Google's over Yahoo's that advertisers prefer? For example, Bid policies, minimum bid rates, conversions to sales, terms of use, etc.?

What are some really good free internet advertising sites outside of Google Adwords and Yahoo Search Marketing

I know of google AdWords and Yahoo Search Marketing, but what are some other really good internet advertising sites that are free or very low cost to use?

What is the best way to track the return visitors from a Google adwords or other PPC campaign?

I currently use Google Analytics, and I want to track the return visitors from my PPC campaigns from Google Adwords & Yahoo Search Marketing. For example, when someone clicks on an ad, do they come back to my site?

Does Yahoo Search Marketing have same Quality Score as Google Adwords?

Google Adwords uses it's Quality Score factor to determine ad's relevancy to destination page.Does same happen with Yahoo Advertising?

How can you use Google Adwords to make money without having a website or a product?

Is there any way to use google adwords to make money without having a website or a product that you want to sell? If so, please give me details.

New Overture/Yahoo Marketing Allows You To Import 3rd Party Campaigns. How Do You Import Adwords Campaigns?

Sorry, limited characterse in headline… In the new Yahoo! Marketing (Yahoo!'s version of Google Adwords), they offer an option that could be a huge time saver, if I only knew how it worked. They allow you to import your campaigns from other marketing systems, but in order to do it you have to download some file that contains all the information, in order to upload it to Yahoo!'s system. Does anyone know if you can download a file from Google Adwords to do this?

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